A quote about Katie Guerra, Owner of Blossom & Bloom, mentioning her calming presence, ability to listen, attention to detail, and dedication to delivering results. The quote is styled with light green and yellow text on a teal background and includes her smiling portrait in a circular frame on the right.

A decorative sign with the text "Blossom & Bloom" in cursive font, accompanied by a small cartoon bee character and dotted lines resembling flight paths.

Phase 1: Brand Guide Development

Colors: Katie Guerra (Blossom & Bloom Owner) knew she wanted a French countryside-inspired look to her brand. After reviewing the color palette options she was drawn to, KMC created this palette.

A color palette swatch featuring six colors: a muted teal, light pink, medium blue, soft gray, pastel yellow, and a light yellow. Each color is represented with its RGB, CMYK values, and HEX codes.

Fonts: Knowing Katie was going with this French-countryside, floral feel, KMC provided several options for Katie to choose from. After picking the fun, nature-inspired script font that ultimately made up the Blossom & Bloom logo, a complimentary serif font was chosen as the primary brand font.

Comparison of two fonts: Primary font is a thin, uppercase serif called 'Fogtwono-5'; secondary font is a cursive script called 'Aconitum Napellus'.

Logo Design: Armed with a strong color palette and font array, KMC began logo design. Katie specifically requested a bee make an appearance in the logo. One the horizontal logo was created, a hexagon logo was made to accompany it as a stacked option. KMC finds that brands like to have a few variations of their logo for different purposes and is happy to provide them! This also includes an inverse logo so that it may be used on your brand colors! After these two initial logos were designed, KMC created alternatives for Blossom & Bloom to use on their social channels!

Text reading 'Blossom & Bloom' with a small bee illustration on a light blue background.

Official Brand Guide: Once the colors, fonts, and logos are complete, it’s time to package them together into the brand’s official Brand Guide.

Three designs featuring a bee and the text 'Blossom & Bloom'; the designs include a hexagonal badge, a circular badge, and a square badge with a pastel blue background.

VIEW BLOSSOM & BLOOM'S BRAND GUIDE

Phase 2: Website Development

KMC helped launch Blossom & Bloom’s Squarespace website, including building out page layouts, creating custom headers, starting the blog, setting up a subscription service (Bloom Box), and calendar of events.

CLICK TO VIEW BLOSSOM & BLOOM'S WEBSITE

Blossom & Blooms initial requests for tangible marketing assets included business cards and a sign for their booth at local markets. KMC worked with Katie to create the perfect options!

Phase 3: Marketing Materials

Business card for Katie Guerra with contact information, floral design, and a QR code

A white banner with gold honeycomb patterns in the top right and bottom left corners, featuring the text "Blossom & Bloom" in teal cursive font, a small bee illustration with dotted flight trail to the right.

Colorful bouquet of chrysanthemums in a small glass vase on a white decorative table, with a blurred white background.

Phase 4: Brand Photography

A clear glass vase with water holding a bouquet of colorful chrysanthemums in white, yellow, orange, purple, and pink, set against a plain white background.

Green leafy plant in a white pot in front of a wooden picture frame on a white surface with a white background.

A mustard yellow ceramic pitcher containing a bouquet of flowers and greenery, including orange and white daisies and eucalyptus leaves, against a plain white background.

KMC remains at Blossom & Bloom’s fingertips, ready for the next branding or marketing request. Once we have a relationship, my door is always open!

Phase 5: Stay In Touch!

Are you ready to take your small business to the next level? Let’s chat!

GET IN TOUCH